For owners of founder-led and family-owned companies with $1 to 5M in earnings
What is your business worth, and what should you do next?
The Read is our free, private valuation walkthrough. In about 15 minutes of plain questions, you see your range, what would raise your value, and where to start.
A starting point
Start with two numbers.
Enter your revenue and earnings to see a starting range. The Read then narrows the range and shows what would raise your value.
What the business earned last year before interest, taxes, depreciation and amortization, with your own pay counted as a cost.
What counts?
Net profit, plus interest, taxes, depreciation and amortization, with your own pay left in as a cost. Advisors call this EBITDA. The Read asks what you pay yourself separately. An estimate is fine here. The Read asks more questions to refine the figure.
Enter your revenue and yearly earnings to see the range a buyer would pay.
Enter two numbers to see where you land.
An illustrative market range, not a formal valuation or financial advice.
Start privatelyThree factors drive where you land in the range.
Profitability.
What the business earns each year, with your pay counted as a cost.Predictability.
How much of next year’s revenue you can count on.Transferability.
Whether it runs, and sells, without you.
Once you know your range, you need a plan.
There are two ways forward, and we do both. We can make the business worth more first, by fixing what holds its value down. Then you sell from a stronger position. Or we can run the whole sale for you now.
The Read is free. To build value, you start with the Seat: a year with a senior advisor and a review of the business every quarter. If you are ready to sell now, we start with the sale. When you sell, half of what you paid for the Seat and pods comes off the sale fee.
See what the Seat costs

